Hunter and LoveShackFancy team up for boot collab

Not two brands you’d readily put together for a collaboration but functional outdoor footwear label Hunter and LoveShackFancy, known for its romantic, whimsically feminine womenswear, have unveiled a limited-edition boot collection…. and it works.

The Hunter x LoveShackFancy capsule features eight styles that bring together a “flower-filled world… that feels both fresh and timeless… whether navigating rainy days or strolling through spring gardens, this collection delivers both style and substance”, we’re told.

Adorned with LoveShackFancy’s signature blush pink florals, delicate bow patterns, and soft pastels, each pair “offers a fresh, fun twist on Authentic Brands-owned Hunter’s best-selling women’s and kid’s silhouettes”

Made from natural rubber, the collection includes Hunter’s Women’s Original Tall Rain Boots, Women’s ‘Play’ Short Rain Boots, Big Kids Original Rain Boots, and Kids First Classic Rain Boots.

Shanya Perera, senior vice-president, Marketing, Advertising & PR at Marc Fisher Footwear, the US Hunter licensee, said: “The Original Rain Boot has always been a canvas for creative expression, and this collaboration allows us to bring that vision to life in a fresh, playful way.

“By blending our signature strengths, we’ve created a collection that speaks to a new generation of trendsetters and stylish moms who want to look effortlessly chic – rain or shine.”

Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, added: “Part of the magic of LoveShackFancy is bringing our whimsical aesthetic into everyday life, so being able to bring our signature heirloom florals to boots as functional and timeless as Hunter’s feels like the ultimate blend of romance and practicality.”