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Merrell and Gramicci have joined forces on a new footwear collaboration.
The two outdoor brands have teamed up to update Merrell’s best-selling Moab trail performance sneaker in two colorways, Dark Earth and Citron. The new Merrell Moab 2 Siren x Gramicci combines the signature Moab 2 silhouette, midsole and outsole with a reinterpreted Siren Web upper.
“Exploring outside has always been about movement, freedom, and discovery – whether on the trail, the rock face, or the city,” Richard McLeod, chief marketing officer at Merrell, said in a statement. “Partnering with Gramicci, a brand that has shaped outdoor culture for nearly 45 years, allowed us to create something that celebrates our heritage while redefining what an outdoor icon can look like today.”
“Gramicci was born from the climbing counterculture of California, where every design detail was about evolving movement and freedom,” Stephan Wendler, global creative director at Gramicci, added. “This partnership merges our climbing roots with Merrell’s hiking legacy, connecting with the raw, messy and real side of the outdoors.”
The Merrell Moab 2 Siren x Gramicci will be available starting Oct. 24 on Merrell.com, Gramicci.com, and select global retailers.
This collaboration follows similar tie-ups for Merrell, which teamed up with cult-favorite lifestyle brand Lonely Ghost last month. The collaboration is centered around a reimagined Merrell Moab Speed 2 Vent 2K sneaker and three full apparel looks.
In August, Merrell parent company Wolverine Worldwide said total revenue in the second quarter of 2025 was $474.2 million, up 11.5 percent from $425.2 million the same time last year.
By brand, Saucony and Merrell led the way in Q2 in terms of growth. At Saucony, net sales in the period were $144.3 million, a 41.5 percent increase from $102.0 million the prior year. At Merrell, net sales were $157.9 million, a 10.7 percent increase from $142.7 million just a year ago.
Looking ahead, the company said it expects to see “continued momentum” as it moves into the third quarter. Revenue in Q3 is expected to be approximately $450 million to $460 million, representing growth of approximately 2.1 percent to 4.4 percent compared to the third quarter 2024.
